[25AW start] PHENIX

Hello, thank you for reading it every time.
MSPC PRODUCT sort Nagoya PARCO store This is Watanabe.

Recently, I often recall the longing people of my youth, and I enjoy a drink while nostalgic alone at night (laughs).
I think some of you have admired, but the star I admired was Kanye West, who was very popular in the 2010s when I was a student. I am still a star and charisma that I still admire as a fashion icon.
Kanye longed for Japanese anime and cityscapes, as well as fashion designers and architects, as well as culture and people that we admire again, is an interesting part of history.

By the way, this preface is so far, and this blog is an introduction of a new brand created by people called charisma in the fashion world.


PHENIX
A new line that started in the fall and winter of 2025 from "phenix" known for ski wear.
Daisuke Genma, who has experience as a director at Sacai in the past, has been hired as a creative director.
Genma, who has gained experience as a director and advisor to various brands, combines simplicity and sophisticated, and is a collection that incorporates plenty of skiware know-how that phenix has built up to now.


PHENIX by TKMT
In addition to the aforementioned PHENIX, the collaboration collection "PHENIX by TKMT" also appeared.
Takahiro Miyashita, a fashion designer who worked on Ura-Harajuku's legendary brand "NUMBER (N)INE" and received a worldwide reputation for "TAKAHIROMIYASHITA The Soloist."
Among the people who led the Ura-Harajuku boom, Mr. Miyashita, who expanded into Paris Kore and spread the Japanese street brand to the world, is a collection where you can feel his unique perspective and creativity.

This can also be purchased online.

The URL is here.
https://online.parco.jp/shop/goods/search.aspx?itemPerPage=40&keyword=phenix&dtype=Search&minprice=0&f102=0&sort=exp1-d&isFilterKeyword=false&search=x&search=search


Although it was different when they were active, please take this opportunity to try the clothes they envisioned called charisma that colored the era at our shop.

We look forward to your visit and use.